Introduction:

As a speaker at the recent East Africa Com Conference, I had the privilege of sharing my experiences as a startup founder in both Kenya and Rwanda, focusing on how non-Kenyan startups can attract investment to their companies. With over 1,500 attendees from across the region and beyond, the conference proved to be a valuable platform for industry leaders, investors, academics, and innovators to come together and discuss the future of the tech and telecoms sectors in East Africa.

Attracting Investment to Non-Kenyan Startups:

During the panel discussion, I emphasized the importance of showcasing the potential and unique opportunities that exist beyond Kenya’s borders. While Kenya has been a frontrunner in the East African startup scene, it is essential to recognize the untapped potential in other regions such as Rwanda. By highlighting the success stories and achievements of startups in these regions, we can attract more attention and investment to foster growth and innovation.

Creating an Enabling Environment:

To attract investment, it is crucial to create an enabling environment for startups. This includes establishing supportive policies, regulatory frameworks, and infrastructure that facilitate business growth and innovation. Investors seek stability, predictability, and a conducive ecosystem to ensure a return on their investments. By working closely with government officials and industry leaders, we can collectively create an environment that encourages investment and nurtures the growth of startups in East Africa.

Collaboration and Networking:

The East Africa Com Conference provided an excellent opportunity for startups to network with potential investors, mentors, and industry experts. Building connections and collaborations are key to attracting investment. By showcasing our innovative solutions, sharing success stories, and actively engaging with stakeholders, we can pique the interest of investors and secure the support needed to scale our businesses.

Investing in Talent and Skills:

Investors are not just looking for promising startups; they also seek talented and skilled individuals who can execute the business plans effectively. It is crucial to invest in talent development and provide opportunities for continuous learning and growth. By nurturing a pool of skilled professionals in various sectors, we can enhance the attractiveness of startups and demonstrate our ability to build sustainable businesses.

Conclusion:

The East Africa Com Conference served as an important platform for discussing how non-Kenyan startups can attract investment to their companies. As a speaker, I had the privilege of sharing my experiences and insights on attracting investment to startups in both Kenya and Rwanda. By highlighting the unique opportunities, creating an enabling environment, fostering collaboration, and investing in talent, we can drive the growth of startups in East Africa and position the region as a hub for innovation and entrepreneurship.

Through events like the East Africa Com Conference, we can collectively work towards building a thriving tech and telecoms ecosystem in East Africa, attracting investment, and propelling the region towards a prosperous and digitally inclusive future.