In the wake of the Alcohol Tax and Policy Summit 2025, Kenyan health advocate Ogweno Stephen and Stowelink’s Chief Program Officer, Oduor Kevin, seized the opportunity for a vital side meeting with Juan Telo from the World Health Organization’s Less Alcohol Unit. Facilitated by Movendi International, this conversation couldn’t have come at a better time: Stowelink is gearing up to launch a youth‑focused alcohol advocacy video series in May 2025.

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Digital Advocacy for Alcohol Taxation

At the heart of the discussion was the power of digital advocacy to drive meaningful policy change. Ogweno and Kevin shared updates on Stowelink’s collaboration with the International Institute for Legislative Affairs (IILA) in spearheading an alcohol tax petition. By leveraging online petitions, social media campaigns, and targeted messaging, they aim to build momentum for higher excise duties—a proven strategy to curb harmful drinking and reduce NCDs such as cardiovascular disease and diabetes.

Beyond Taxes: Educating Youth on Alcohol & NCDs

While taxation remains critical, the trio agreed that public education is equally essential. Early alcohol initiation sets the stage for long-term health complications and social challenges. “Delaying first drink can significantly lower the risk of alcohol dependence and NCDs later in life,” Telo noted, echoing global evidence. Ogweno, drawing on his experience as a Kenyan health advocate, emphasized the need for culturally relevant campaigns that resonate with young people across Kenya’s diverse communities.

A Video Series to Spark Change

Building on these insights, Stowelink will roll out a 40‑episode video series titled “Smart Choices: Youth Against Alcohol” starting May 2025. Each episode will unpack topics like alcohol’s origins, health impacts, and strategies for refusal—tying them back to the urgency of NCDs prevention. By combining expert interviews, peer stories, and creative visuals, the series aims to empower students, teachers, and parents to become active participants in alcohol control initiatives.